To increase sales for 30 restaurants in a crowded category – casual dining steakhouse
Conduct LSM campaigns to heighten visibility and position Bugaboo Creek Steak House as a val-ued member of the community
Hold Holiday Charity events in each restaurant, partnering with a local non-profit group. Share information and images with local journalists.
Publicize key restaurant celebrations – EX: 10th anniversary
Promote key messages to regional media: family-friendly restaurant offering its diners generous portions and quality food preparation
Schedule quarterly food drops to local radio stations, to promote new seasonal menu
Develop trade media coverage to highlight the brand
Single digit sales increase since August 2007