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CHALLENGE:
To boost Easter candy sales in-store and online for a Boston’s Oldest Chocolatier

STRATEGIES:
Refresh iconic “Peeps” by dipping in Phillips Candy House signature white, milk, and dark chocolate

TACTICS:
Mailed “Peeps in a Puddle” to top 15 regional food and lifestyle editors

Mailed “Peeps in a Puddle” to 25 leading women’s shelter publications

RESULTS:
Extensive print and television coverage of Dorchester store, three-generation family as chocolatiers, Founder 89-year old Anna featured on Jay Leno

Online sales boosted 18 percent

Online sales boosted 18 percent