CHALLENGE:
To build momentum for expansion of Fenway neighborhood interactive environment-TOMB

STRATEGIES:
Position TOMB inventor Matt Duplessie as innovative entrepreneur

TACTICS:
Highlight inventor as largest contractor to Disney

Develop feature stories in Matt’s alumni publications: MIT and HBS

Distribute biography, images, and press release to trade and consumer media

Hold media tours of new production facility in Saugus: Five Wits Productions

Develop national media coverage for new attraction developed by Duplessie  for International Spy Museum in Washington, DC

RESULTS:
Inventor featured in Boston Herald Business section, Christian Science Monitor, WCVB-TV magazine format show Chronicle, and PARADE magazine

Inventor asked to develop environment for Brooklyn Children’s Museum and Boston’s Museum of Science